Two of the Copy World’s Finest on The Conscious Consumer

Lorrie Morgan, founder of Red Hot Copy and a world-renowned copywriter tag teams this topic with Pauline Longdon, a best-selling author, retired Army Major, in demand copywriter, and marketer. The duo share insights about the importance of the Conscious Consumer; who they are, their basic needs, how to connect to them, and what happens when you “get it wrong.”