The Big Fish, The Copywriter Club February 2018

Marcella Allison, Titanides’ founder, top direct response copywriter and in-demand copy chief, describes the long journey toward “catching and eating the big fish” of the copywriting world and gives advice on how to make it happen. She urges that those who want to take their skills to a “new world” of copywriting, must “learn to visit” by making genuine human connections and come to the table with big ideas with research to back them up. She then gives three helpful insights about how to come up with big ideas, what they will look/ feel like, and how to present them. “You’re going to draft your way to the top!”