My Greatest Superpower, Copy Chief Live October 2017

Marcella Allison, Titanides’ founder, top direct response copywriter and in-demand copy chief displays her greatest superpower by telling a story about a time in her life that her ability to surrender saved the day. She goes on to point out that being able to surrender opens up a new space for motion, outside of the bondage of perfectionism. Marcella goes on to give examples and the times in her career, working with some of the best in the business, when she learned to to toss her ego back with the morning vitamins, swallow it whole and move forward each day.