Why Women Sometimes Need a Room of Our Own To Thrive in a Testosterone-Fueled Business World
From Marcella Allison, Founder
All my life I’ve been one of the ‘only women in the room’.
I was one of only five women in my MBA class. I was the only breastfeeding venture capitalist at my investment firm. And I was one of a handful of female financial copywriters.
I’ve spent decades surrounded by smart, talented, successful men. Lots and lots of men. And I’ve learned to adapt and survive and even thrive in all-male business settings.
So in 2015, when I found myself at yet another marketing industry event without a single woman on the stage… I honestly wasn’t too surprised.
The conference was billed as the titans of the industry. And every single one was a man.
Now when some women heard about this, they decided to boycott the conference. And I get it. That’s a totally valid response.
But I decided to do something different…
Instead of boycotting the conference, I hijacked it. I grabbed all the women I could find at the conference, and I invited them to a small intimate dinner at the hotel that night. We ended up sitting around the table for hours, sharing the truth of our lives, both personal and professional.
At the end of the evening, we decided that one night was not enough. We wanted more. And that’s how the Titanides was born.
In Greek mythology, the Titanides were a bunch of creative, bad-ass, take-no-prisoners, Greek goddesses who ruled the world. And they included the mother of the muses. What better archetype for a group of female copywriters, marketers, and entrepreneurs?
Our mission for Titanides is simple: to inspire more female speakers, leaders and mentors… by becoming leaders and mentors ourselves.
You see, I believe that those of us who have succeeded in the testosterone-driven business world have a duty to stand up and hold the door open for the next woman in line. I believe that once we have achieved a certain level of success, we have a responsibility to pay it forward and advocate for other women.
It was Virginia Woolf who famously wrote, “A woman must have money and a room of her own if she is to write fiction.” I would add that a woman needs money and a room of her own if she is to succeed in the business world as well.
The Titanides gives us a room of our own where our credentials are accepted without question… where we can talk shop or shopping, business or boyfriends, close deals or vent… all without having to explain or defend ourselves.
Most importantly, the Titanides is a place where we inspire, empower, and mentor other women to go as far in business as they desire. Because the entire world benefits when smart, talented women succeed.
So kick off your heels, grab a glass of wine and join our no judgment community.
~ Marcella Allison, founder of the (Not So Secret) Order of the Titanides